GEELY PHILOSOPHY
For many years, Geely brand is committed to the same principle: overcoming the frontiers of technological capabilities, making technical breakthroughs in the field of automotive production, creating high-quality and safe cars, striving to become one of the world’s leading automakers.
The power of Geely is expressed in its passion for innovation and continuous improvement of its products, with a focus on safety, quality and technology with the care for the environment.







GEELY AUTO BRAND ATTRIBUTES

Approachable
Geely Auto is the independent and authentic Chinese brand that is able to achieve on a global basis.

Bright
We are at the forefront of the Chinese entrepreneurial mindset, we are optimistic about the future and the willingness to succeed.

Stunning
We benchmark against global designs but with unexpected refinements that are inspired by Chinese consumer requirements. We’re not making global cars, we’re taking Chinese cars global.

Surprising
The latest technology should not be associated with the price tag, we believe that technology should be accessible to all and integrate seamlessly into the user’s experience. Design Philosophy Geely Design