About Us

Research & Development

Independent research is the key to Geely’s development strategy in the area of innovation and global knowledge integration.

Geely Auto’s mission is to produce good cars with the combination of high quality and modern technology. Therefore, the company’s advanced technology and development strategy are based on independent research innovation and global knowledge integration.

Zhejiang Geely Holding Group has developed a global network of four research centers in Guangzhou, Hangzhou, Ningbo and Coventry. There are more than 10,000 researchers.  Through active research activities, 14,000 patents were registered and Geely was recognized as one of the top ten brands in the field of China’s intellectual property and innovation. Constant innovation and improvement are integral parts of Geely culture. However, innovation is not limited to -Research Center. The company’s staff at all levels are responsible for improving product quality and production process.

Universal Platform

Everyone should get a good car. In order to create such a car, a special general platform and architecture has been developed. Using these vehicles, you can produce good cars in a short time in a cost-effective way, And regularly expand the model series to take into account the current trend of the automobile industry. In the future, Geely will focus on the following platforms.

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Safety First

Life is the most precious thing. Geely takes care of his clients, so he puts safety first. The goal of the brand is to produce safe cars, not only for drivers and passengers, but also for pedestrians. In order to achieve this goal, we regard safety technology as one of the four pillars of brand development.

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Energy Diversification

TAt present, human beings are facing global challenges such as reducing emissions, protecting energy and sustainable development. This means that cars have to find a new energy source. Geely has high hopes for alternative fuel vehicles and is actively investing in the development of these fuels. Geely Auto not only developed electric vehicles, but also explored the production capacity of other alternative fuels such as methanol. In Iceland, the first test of such vehicles was successfully carried out with carbon recycling international.

Automotive Intelligence

Geely highly appreciates the development prospect of smart cars. Geely helps improve and promote “smart cars” around the world by developing and applying its own automotive intelligence technology. In the future, “smart” cars will greatly improve driving experience, make driving safer, and change the relationship between drivers and cars.